2. Budget supermarkets
3. Restaurants
4. Traditional pubs
5. Independent shops
6. Walking trails
7. High end supermarkets
8. Catchment areas
9. Coffee shops
10. Local library.
Unsurprisingly, the desire to live closer to budget supermarkets is more popular with the younger age groups. A survey revealed more than 54% of 18-24 years olds would say it is their priority. Women are more likely to be involved with education choices opposed to men with 31% respectively considering the quality of schools. Despite that, both genders still ranked budget supermarkets higher!
Buying a new house is expensive, so there is no real surprise that there is a high interest in good value shopping. People are moving away from the social pressures of having to have everything branded and are making the swap to cheaper non branded items. Often it turns out that a manufacturers brand and an own brand may be made in the very same factory, by the same people.
The study also revealed what else is researched when looking in a new area. 21% of respondents said public transport connections, showing the clear requirement for convenient travel. Crime rates was also a highly searched area, although interestingly more so in men with 21% and women in with just 14%.
Overall, these are the top five requirements that have been most researched:
1. Public transport
2. Schools
3. Crime rates
4. Amenities
5. Broadband speed
‘Budget supermarkets are definitely growing in popularity, especially among the younger generations. Their presence in a region is now making a place more desirable to live.’
The data is based on a survey of 1,001 UK adults conducted by The Leadership Factor in January 2019.